Add Real-world Skills to Your Students' Resumes
Mimic Advertising is a game-changing simulation for advertising students. Created in partnership with both educators and industry professionals, the simulation gives students relevant skills they can add to their resumes.
Provide Hands-on Experience
In Mimic Advertising, students complete an advertising campaign from start to finish, from building a value proposition and communications brief to planning media outreach. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.
Spend More Time Teaching
Mimic Advertising is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills in a way that’s simple, digestible, and fun!
Through Mimic Advertising Your Students Will ...
Identify Characteristics of a Target Persona
Create a Positioning Statement
and Value Proposition
Build a Communications Brief
Allocate an Advertising Budget
Rate Big Ideas and Make Recommendations
to Guide Advertising Efforts
Mimic Advertising Learning Objectives
Analyze demographic and psychographic consumer data
Identify characteristics of a target persona
Arrange statements into SWOT analysis categories
Create a positioning statement and value proposition
Select key components of a Communications Brief
Recommend a Big Idea to guide advertising efforts
Analyze media channel research to plan effective media outreach
Allocate an advertising budget
Evaluate and recommend campaign advertising
Respond appropriately to advertising questions on legal and ethical issues
It’s Easy to Get Started
Request Free Instructor Access
A Stukent course consultant will verify that you are an instructor and send you an email to set up your account.
Take a Look at the Simulation
To make sure you don’t miss any important features, we suggest having a course consultant show you around the Mimic Advertising simulation.
Fill Out an Order Form
A course consultant will help you fill out an order form when you’re ready to start using the simulation.