Add Real-world Skills to Your Students' Resumes

Stukent Advertising Simternship is a game-changing simulation for advertising students. Created in partnership with both educators and industry professionals, the simulation gives students relevant skills they can add to their resumes.

Provide Hands-on Experience

In Advertising Simternship, students complete an advertising campaign from start to finish, from building a value proposition and communications brief to planning media outreach. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.

Spend More Time Teaching

Advertising Simternship is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills in a way that’s simple, digestible, and fun!

Through Stukent Advertising Simternship Your Students Will ...

Identify Characteristics of a Target Persona

Create a Positioning Statement
and Value Proposition

Build a Communications Brief

Allocate an Advertising Budget

Rate Big Ideas and Make Recommendations
to Guide Advertising Efforts

Advertising Simternship Learning Objectives

Analyze demographic and psychographic consumer data
Identify characteristics of a target persona
Arrange statements into SWOT analysis categories
Create a positioning statement and value proposition
Select key components of a Communications Brief
Recommend a Big Idea to guide advertising efforts
Analyze media channel research to plan effective media outreach
Allocate an advertising budget
Evaluate and recommend campaign advertising
Respond appropriately to advertising questions on legal and ethical issues

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!