Mimic Advertising

The Most Engaging Advertising Simulation

The Only Advertising Simulation That Gives Students Experience in All of the Major Stages of an Advertising Campaign

Add Real-world Skills to Your Students' Resumes

Mimic Advertising is a game-changing simulation for advertising students. Created in partnership with both educators and industry professionals, the simulation gives students relevant skills they can add to their resumes.

Provide Hands-on Experience

In Mimic Advertising, students complete an advertising campaign from start to finish, from building a value proposition and communications brief to planning media outreach. This unique simulation shortens the learning curve and prepares students to compete in a growing job market.

Spend More Time Teaching

Mimic Advertising is completely auto-graded, so you can spend less time preparing and grading and more time helping students build valuable skills in a way that’s simple, digestible, and fun!

Through Mimic Advertising Your Students Will ...

Identify Characteristics of a Target Persona

Create a Positioning Statement
and Value Proposition

Build a Communications Brief

Allocate an Advertising Budget

Rate Big Ideas and Make Recommendations
to Guide Advertising Efforts

Mimic Advertising Learning Objectives

  • Analyze demographic and psychographic consumer data

  • Identify characteristics of a target persona

  • Arrange statements into SWOT analysis categories

  • Create a positioning statement and value proposition

  • Select key components of a Communications Brief

  • Recommend a Big Idea to guide advertising efforts

  • Analyze media channel research to plan effective media outreach

  • Allocate an advertising budget

  • Evaluate and recommend campaign advertising

  • Respond appropriately to advertising questions on legal and ethical issues 

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

Canvas logo

Available Fall 2023

It’s Easy to Get Started

Request Free Instructor Access

A Stukent course consultant will verify that you are an instructor and send you an email to set up your account.

Take a Look at the Simulation

To make sure you don’t miss any important features, we suggest having a course consultant show you around the Mimic Advertising simulation.

Fill Out an Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.