What's in the Email Marketing Courseware?
Table of Contents
Chapter 1: Introduction to Email Marketing
Chapter 2: Designing an Effective Email Message
Chapter 3: Lead Generation
Chapter 4: Third-party Software for Email Marketing
Chapter 5: SPAM
Chapter 6: Email Automation
Chapter 7: Measuring Email Performance
Chapter 8: Email Marketing and Social Media
Chapter 9: Blogging with an Email Strategy
Chapter 10: Email Marketing Blunders and Successes
Pair with the Mimic Email Marketing Simulation
WHAT SKILLS WILL YOUR STUDENTS GAIN?
- Choose effective emails for email marketing sequences
- Schedule and organize emails in email marketing sequences
- Select triggers to determine what actions will initiate email marketing sequences
- Set if/then branches to indicate when recipients will be removed from email marketing sequences
- Optimize email marketing sequences based on key metrics
- Respond effectively to email marketing related questions
About the Authors
John Fogli is a former owner of Sentenium, an HR and market research consulting organization. With Sentenium, John created and administered thousands of robust and powerful surveys, and used email marketing techniques in both domestic and international markets to successfully engage respondents with market research questionnaires.
John’s most recent work has been studying Hispanic markets. Other projects include Fortune Magazine’s 100 Best Companies to Work For in America, Intel’s market search, Chevron’s training effectiveness programs, and Cisco’s sales and service effectiveness. He is a member of the Insights Association and holds a Professional Research Certificate. He is currently a tenured professor at Diablo Valley College. He earned his Bachelor’s degree from the University of California, Berkeley and an MBA from the University of San Francisco.
Suren is a Managing Director at Avanka, a technology firm with transglobal roots across the United States and Sri Lanka. He has expertise in project design and management, international business in the South Asia region, data analysis and interpretation, omni-channel marketing, and the development and implementation of enterprise software applications.
Suren also has extensive technical knowledge of email and email marketing automation, especially in relation to modern digital marketing endeavors. Suren's gamut of experience with for-profit, nonprofit, and government organizations enables him to approach digital marketing with comprehensive insights and practical solutions.
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