Content Marketing Simternship + Courseware
Promotes student success beyond the classroom
Stukent bundles make teaching easier and more effective—while saving time for you and your students.
Each bundle combines up-to-date courseware with a hands-on Simternship™ for a connected, engaging learning experience.
Together, they give students the knowledge and real-world skills they need to succeed in today’s job market.
Bridge the Theory-Practice Gap
Stukent’s Content Marketing Simternship
Set Your Students Apart in the Job Market
In the Content Marketing Simternship™, students play the role of a content marketing manager at Buhi Supply Co., where they make strategic content marketing decisions for the company and carry out content creation projects in each round. This simternship™ makes it easy to teach students how to generate leads, improve organic search traffic, increase brand awareness, and create loyal customers.
Key simulation learning objectives
In this simulation, your students will ...
- Analyze target market personas
- Plan content based on target market and search intent
- Create blogs, podcasts, and visual assets
- Research and identify best keywords for SEO
- Apply best practives for content execution and creation
- Analyze content performance to refine strategies and enhance outcomes
- Select appropriate social media platforms for content dissemination and strategies to engage audiences effectively
Commonly used in these courses
Instructors across the globe use the Stukent Content Marketing bundle in:
- Social Media Content and Analytics
- Digital Marketing Content
- Media Analytics and Content Strategy
- Digital and Social Media Strategies
- Marketing Content, Branding, and Strategy
- Digital Content Creation
Feels built-in, not bolted on
Micro Module: AI in Marketing
Included for FREE with any Stukent Marketing Simternship or courseware!
The Micro Module: AI in Marketing is designed to complement any marketing course. Whether you’re teaching marketing principles, digital marketing, SEO, social media, or other topics, this module adds powerful, up-to-date AI activities to your curriculum.
Stukent Simternships
Employ Students
in Career-Relevant Learning
A Stukent Simternship® is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
“This simulation has brought the connection to in-class and handson learning to my fingertips. …
The simulations make you feel like you are actually running a marketing campaign with real products.”
– Jeffery P. | Student
An Authoritative Text + Robust Instructional Resources
Content Marketing Strategies
The Stukent Content Marketing Strategies courseware teaches students how to plan, create, and distribute content that drives results. Covering blogs, video, SEO, lead magnets, and more, it offers a full view of the content marketing process.
The courseware is updated annually and includes ready-to-use lesson plans, auto-graded quizzes, and expert video sessions. It’s designed to prepare students for careers in content, PR, communications, and social media. Pair it with the Content Marketing Simternship™ for real-world application and hands-on experience.
What’s Inside
Table of Contents
Explores identifying the right media channels by classifying types, measuring audience size and strength, applying media planning theories, and ensuring value for investment.
About the Author
Nick Mattar
Associate Professor of Marketing at the University of Dallas
Nick has worked with content marketing since he was in high school experimenting with his MySpace profile. He now teaches digital marketing at multiple universities across the United States and is the founder of Digital Detroit, a digital marketing training company based in Michigan. He received his MBA from Wayne State University in Detroit and his bachelor’s degree in English and Communications from the University of Michigan. He lives in Southeast Michigan with his wife and two sons. Nick enjoys watching and playing basketball, blogging about digital marketing, and reading classic literature.
“Content marketing principles apply far beyond content creation. Students who use this textbook will be ready for a role in communications, PR, social media, or almost any other digital marketing position.”
– Nick Mattar, Author
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
