Consumer Behavior Bundle

The Most Engaging Consumer Behavior Courseware

Everything You Need to Teach an Engaging Consumer Behavior Course

The Consumer Behavior Courseware Bundle

Consumer Behavior Courseware textbook and simulation

Includes:

  • The “Consumer Behavior” courseware with 130 instructor and student resources, including quizzes, projects, exams, and assignments
  • The NEW Mimic Consumer Behavior simulation

Mimic Consumer Behavior Simulation

Put Consumer Behavior Theory into Practice

As part of the simulation, students will …

  • Select market segments based on internal and external data.
  • Purchase qualitative and quantitative research to narrow the target market.
  • Create a consumer survey to identify the ideal target market.
  • Analyze a focus group, survey results, and other secondary research to build a customer profile and guide marketing decisions.
  • Build a value proposition and positioning statement based on a target customer profile.
  • Select the best social media marketing channels and strategies based on competitor research and advertising metrics.
  • Adjust ad spending and messaging following market disruptions.
  • Select stylistic elements to craft a campaign guide that will resonate with a target market.

Why Use Mimic Consumer Behavior?

Consumer Behavior Courseware simulation benefits

Consumer Behavior Courseware

KEY LEARNING OBJECTIVES

  • Know each stage of the individual decision-making model in detail.
  • Determine how marketers can align spend and resources to the decision-making model.
  • Learn how to influence purchase decisions.
  • Conduct focus groups by finding participants, developing questions, and analyzing results.
  • Retool the marketing of an existing product for promotion in a new target market.
  • Develop a personality trait quiz to identify market segments.
  • Build buyer personas to help with future marketing strategies.
  • Create a video advertisement targeted to buyer persona.

Save Time Teaching a Course Students Will Love

Updated every year based on instructor and student feedback

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Includes 100+ resources inside the consumer behavior courseware that give practical, real-world experience

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The courseware includes these 130 resources:

  • 15 Chapters
  • 15 Lesson Plans
  • 4 Projects
  • 15 Auto-graded Quizzes
  • 30 Lecture Slides
  • 15 Quiz Review Slides
  • 43 Video Resources
  • 2 Expert Sessions
  • 4 Video Case Studies
  • 1 Comprehensive Final Exam
  • 1 Test Bank

Table of Contents

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Chapter 1: Introduction to Consumer Behavior

Chapter 2: Consumer Needs, Motivations, and Goals

Chapter 3: Consumer Perception

Chapter 4: Consumer Learning

Chapter 5: Consumer Personalities

Chapter 6: Consumer Attitude Formation and Change

Chapter 7: Individual Decision Making

Chapter 8: Reference Groups and Word of Mouth

Chapter 9: Persuading Consumers Through Messaging

Chapter 10: Influencing the Buying Process

Chapter 11: Creating Brand Loyalty

Chapter 12: Connecting Innovation to Consumer Behavior

Chapter 13: Cross-cultural Variations in Consumer Behavior

Chapter 14: Impact of Technology on Consumer Behavior

Chapter 15: Consumer Behavior and the Regulatory Environment

About the Author

Radhika Duggal

Radhika Duggal

Radhika Duggal is a marketing leader with extensive experience in highly regulated industries such as healthcare and financial services. She is an adjunct professor of marketing at New York University, authored the Stukent "Consumer Behavior" courseware, and helped shape the Consumer Behavior simulation. Throughout her career, she has led the design and execution of innovative brand strategies to drive awareness and consideration through multi-channel marketing efforts.

Radhika Duggal

Radhika Duggal

Radhika Duggal is a marketing leader with extensive experience in highly regulated industries such as healthcare and financial services. She is an adjunct professor of marketing at New York University and is the author of Stukent’s “Consumer Behavior” digital textbook. Throughout her career, she has led the design and execution of innovative brand strategies to drive awareness and consideration through multi-channel marketing efforts.