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Brand Management Simternship Roadmap
Round 1: Research Brand Improvements
Round 2: Reposition the Brand
Round 3: Communicate the Right Message and Refine the Media Mix
Round 4: Landing Page A/B Testing and Updated Media Mix
Round 5: Awareness of the Buyer's Journey and Online Customer Experience
Round 6: Consideration of the Buyer's Journey and In-store Customer Experience
Round 7: Architect a Line Extension
Round 8: New Competitor
Round 9: Co-branding for Brand Equity
Round 10: Co-branding for Audience
Round 11: Working with Co-branding
Brand Management Simternship
Key Learning Objectives
In this simulation, students will play the role of an assistant brand manager for Buhi Supply Co.
Defend and Uphold the Brand
Students will gain hands-on experience upholding public perception of a brand.
Students will map the buyer's journey for the online and in-store experiences, then create a brand guide for marketing materials.
Students will be tasked with gaining insights from customers and using those insights to improve the brand.
Students will architect a line extension for the brand.
Adjusting the Brand
Students will see how changing price, positioning, and product impacts a brand's performance.
Students will select co-brand opportunities and manage the relationship(s).
The Most Up-to-date Brand Management Courseware
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking