Mod Marketing

High School Marketing Principles Courseware

Principles of Marketing Boiled Down to Easily Digestible Sections for Students

High School All-access Pass

The High School All-access Pass gives teachers access to the Mod Marketing Courseware and all 12 high school simulations and courseware from Stukent.

For a limited time, early adopters can lock in a multi-year High School All-access Pass at a discounted price

Mod Marketing - Digital Textbook

Mod Marketing Courseware by Hales and Maceno


Foundational Marketing Concepts
Mod Marketing gives your students a strong foundation in marketing theory, from ethics and research to buyer behavior, digital marketing, and more. Your students will get a broad marketing base, designed to prepare them for future careers and academic studies.  

Hands-on Learning Experience
Mod Marketing is packed with resources that provide practical, hands-on learning experiences. The textbook, assignments, in-class activities, and Expert Sessions keep students engaged and target a variety of learning styles. This saves you hours of prep time and gives students a superior learning opportunity.  

Personal Branding
Mod Marketing shows students how to apply marketing principles to their own lives with a focus on personal branding. They’ll learn how to create a personal brand, perform a social media audit, and become more mindful of how they’re presenting themselves online, in writing, and more.

Table of Contents

Chapter 1 – Introduction to Marketing

Chapter 2 – Ethics

Chapter 3 – Market Research

Chapter 4 – Targeting/Segmentation

Chapter 5 – Consumer Behavior

Chapter 6 – Positioning

Chapter 7 – Branding

Chapter 8 – Product

Chapter 9 – Promotion

Chapter 10 – Place

Chapter 11 – Price

Chapter 12 – Digital Marketing

Chapter 13 – Social Media Marketing

Chapter 14 – A Marketing Plan

Chapter 15 – Personal Branding


About The Authors

Picture of Ryan Hales

Ryan Hales

Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.

Picture of Rachelle Maceno

Rachelle Maceno

Rachelle Maceno has an MFA in Creative Writing from Brigham Young University. She’s taught at Brigham Young University, Utah Valley University, and Brigham Young University-Idaho as an adjunct faculty member. Rachelle has also worked as a senior copywriter, communications manager, and director of content for multiple million- and billion-dollar companies.

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