High School All-access Pass
The High School All-access Pass gives teachers access to the Mod Marketing Courseware and all 12 high school simulations and courseware from Stukent.
For a limited time, early adopters can lock in a multi-year High School All-access Pass at a discounted price.
Mod Marketing - Digital Textbook
KEY LEARNING OBJECTIVES
Foundational Marketing Concepts
Mod Marketing gives your students a strong foundation in marketing theory, from ethics and research to buyer behavior, digital marketing, and more. Your students will get a broad marketing base, designed to prepare them for future careers and academic studies.
Hands-on Learning Experience
Mod Marketing is packed with resources that provide practical, hands-on learning experiences. The textbook, assignments, in-class activities, and Expert Sessions keep students engaged and target a variety of learning styles. This saves you hours of prep time and gives students a superior learning opportunity.
Personal Branding
Mod Marketing shows students how to apply marketing principles to their own lives with a focus on personal branding. They’ll learn how to create a personal brand, perform a social media audit, and become more mindful of how they’re presenting themselves online, in writing, and more.
Table of Contents
Chapter 1 – Introduction to Marketing
Chapter 2 – Ethics
Chapter 3 – Market Research
Chapter 4 – Targeting/Segmentation
Chapter 5 – Consumer Behavior
Chapter 6 – Positioning
Chapter 7 – Branding
Chapter 8 – Product
Chapter 9 – Promotion
Chapter 10 – Place
Chapter 11 – Price
Chapter 12 – Digital Marketing
Chapter 13 – Social Media Marketing
Chapter 14 – A Marketing Plan
Chapter 15 – Personal Branding
About The Authors
Ryan Hales
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.
Rachelle Maceno
Rachelle Maceno has an MFA in Creative Writing from Brigham Young University. She’s taught at Brigham Young University, Utah Valley University, and Brigham Young University-Idaho as an adjunct faculty member. Rachelle has also worked as a senior copywriter, communications manager, and director of content for multiple million- and billion-dollar companies.
Hands-on Learning Without the Hassle
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