High School All-access Pass
The High School All-access Pass gives teachers access to the Marketing Strategies Courseware and all 12 high school simulations and courseware from Stukent.
For a limited time, early adopters can lock in a multi-year High School All-access Pass at a discounted price.
Key Learning Objectives
Foundational Social Media Marketing Concepts
The textbook covers key concepts and foundational theory in social media marketing, including social media for business, paid social media advertising, analytics and audits, and campaign planning. The book also includes an introduction to digital marketing.
Hands-on Learning Experience
Marketing Strategies is packed with resources that provide practical, hands-on learning experiences. The textbook, class projects, in-class activities, and Expert Sessions position your students to succeed in social media and digital marketing both now and in their future professions.
Personal Branding
After receiving instruction on core social media marketing strategies and concepts, students will have the opportunity to build their own personal brands. They will learn what a personal brand is, how they can influence that brand, and the benefits of having a personal brand.
Table of Contents
Chapter 1 – Introduction to Marketing
Chapter 2 – Introduction to Social Media Marketing
Chapter 3 – Social Media for Business
Chapter 4 – Facebook Marketing
Chapter 5 – Instagram Marketing
Chapter 6 – Twitter Marketing
Chapter 7 – YouTube Marketing
Chapter 8 – Snapchat Marketing
Chapter 9 – TikTok Marketing
Chapter 10 – Paid Social Media Advertising
Chapter 11 – Social Media Analytics and Audits
Chapter 12 – Social Media Planning
Chapter 13 – Personal Branding
Chapter 14 – Digital Marketing
About The Author
Trevor Erikson
Trevor Erikson is the Chief Marketing Officer for Stukent, Inc. He has experience leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%.
Trevor Erikson
Trevor Erikson is the Chief Marketing Officer for Stukent, Inc. He has experience leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%.
Hailey Voorhies
Hailey Voorhies is the Director of Public Relations and Chief Administrative Officer at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales.
Hailey Voorhies
Hailey Voorhies is the Director of Public Relations and Chief Administrative Officer at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales.
Ryan Hales
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company. Ryan holds a master’s degree in English with an emphasis in technical writing, a bachelor’s degree in communication, and an associate’s degree in print journalism. He currently is an editor at Stukent.
Ryan Hales
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company. Ryan holds a master’s degree in English with an emphasis in technical writing, a bachelor’s degree in communication, and an associate’s degree in print journalism. He currently is an editor at Stukent.
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
Company
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