The Point-of-Purchase (POP) Assignment is on its way to your inbox!

This assignment is a great resource to use in your Consumer Behavior courses.

You can access over 130 additional resources in your free copy of our Consumer Behavior courseware, including:

  • Sample syllabus you can customize for your course
  • Lesson plans for each chapter, with class discussions and activities
  • Engaging assignments included in each chapter
  • Expert Session videos from industry professionals
  • Auto-graded quizzes and final exam
  • And much, much more!