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What you will get from this Case Study

This activity uses an example from two companies from the real world about customer loyalty and can be used to help students better understand consumer behavior.

Get more time to teach. We've done a lot of the heavy lifting for you, now you can teach the class the way you've always wanted.

Supplemental material you can use in your course. Stukent customer or not, this is free for you to use however you need.

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