Download Your Big Game Ad Testing Scorecard Exercise

This assignment will give your students a closer look at how marketing departments use advertising concept surveys to test new strategies, as target markets can offer valuable feedback on an ad or campaign. This process strengthens the ad’s overall messaging, appeal, and effectiveness.

this Assignment Will Give You ...

More engagement. Stukent assignments are centered on current trends that are relatable to your students!

More time to teach. We've done a lot of the heavy lifting, so now you can teach class the way you've always wanted.

Supplemental material to fill the gaps in your course. This assignment series is free for you to use.

Looking for More Materials to Use in Your Course?

For more student-focused, hands-on material on how to craft, field, and analyze qualitative research studies, explore Stukent’s Market Research Essentials courseware.