B.J. Allen

Advanced Selling and Professional Selling

Stukent Author • Subject Matter Expert

I currently live in Provo, Utah with my wife and our five children. I’m an assistant professor of marketing at Brigham Young University in Provo, Utah. Prior to moving to Brigham Young University, I worked at the University of Arkansas. I earned my bachelor’s in business management from Brigham Young University and my Ph.D. in marketing from the University of Texas-San Antonio. My research interests include marketing strategy, new product innovation, professional selling, and marketing strategies in networked markets. My research has been published in leading academic journals such as the Journal of Marketing, Journal of Retailing, Journal of Product Innovation Management, and Journal of Cultural Economics. I serve on the editorial board of the Journal of Product Innovation Management.

I currently teach or have taught new product innovation, marketing strategy, and professional selling. I was a finalist for the Matthew Joseph Emerging Scholar Award and the Journal of Marketing Best Paper award. I also received the PDMA (Product Development Management Association) Best Dissertation award. In 2020, I was awarded the Walton College of Business outstanding teacher of the year. I love sports, being outdoors, and spending time with my awesome family. 

What makes you want to innovate with Stukent?

Stukent puts the student first. They are dedicated to making sure that students are learning real-world skills and will help students be successful in their jobs after graduation.

What does being an Innovation Partner mean to you?

Being an Innovation Partner means helping to make education real-world and hands-on.

What is your most embarrassing moment?

Once, my voice cracked in front of the entire school during an assembly in 9th grade.

What are your hobbies?

I like playing basketball, soccer, and hanging out with my family.

What is your favorite movie?

My favorite movies are from the “Star Wars” franchise.

Social Media Link


Professional Selling

A Guide for the Modern Sales Professional

Advanced Selling

And Sales Management

"Thanks again for allowing my class to participate in the testing of this simulation.
They really loved it and report weekly about how much they are learning."
Elaine Winship
Professor of Communication Arts
St. Thomas Aquinas College