This dynamic courseware truly bridges the gap between industry and academia, focusing on the skills students need to enter the workforce with confidence. Integrated Marketing Communications by Diane Law underscores the steps needed to implement a successful marketing campaign across multiple channels.
A senior marketing executive, marketing consultant, entrepreneur, educator, and author, Diane Law is noted for developing top-level marketing professionals and high-performance, market-driven enterprises.
Throughout a career with leadership roles in the private sector and experience as a professor in higher education teaching a variety of marketing courses, Diane has been sought out to drive business growth and advance the study and practice of marketing.
In her most recent position, Diane provides marketing direction and advisory consulting to Tuyo Ventures, an early-stage idea incubator specializing in raising equity funding to promote ideas that solve societal issues through technological solutions.
Diane has continued to advance the practice of marketing as an adjunct and associate professor of marketing with various universities in California. She recently earned a DBA in marketing from Grand Canyon University in Phoenix, Arizona.
Diane currently resides in the Charlotte metro area in North Carolina, where she remains active in a variety of business, educational, and civic endeavors.
This first-in-its-class courseware includes a robust set of resources, such as an up-to-date text, lesson plans, quizzes, and assignments.
In this courseware, students will learn to:
… And so much more.