In this webinar authors Steven Stromp and Kathy Aboufadel will be walking you through their brand new courseware, Business Research Essentials. They’ll be going into more detail about the following:

Who is Business Research Essentials made for?
Business Research Essentials is a great fit for research courses in business and management programs. Because it is a high level text focusing on research methods business leaders need to know, Business Research Essentials would be appropriate for both undergraduate and MBA-level research courses. For example, some instructors may choose to use MRE for their undergrad research course and BRE for their grad-level research course.

What does Business Research Essentials focus on?
Business Research Essentials focuses on the research methods and data future managers and business leaders need to understand in order to make strategic decisions.

How is Business Research Essentials applicable to industry?
Most companies use a balanced scorecard with related KPI’s. Business Research Essentials maps typical research projects to the balanced scorecard perspectives. This approach prepares students for scenarios they are likely to encounter on-the-job as business leaders.