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In Advertising Simternship, students complete an advertising campaign from start to finish, from building a value proposition and communications brief to planning media outreach. This unique simulation shortens the learning curve and prepares students to compete in a growing job market. Bundled with the Simternship, is “Advertising: Selling In Today’s World” your students will understand advertising’s role in marketing: its strength, weaknesses, and how to maximize the impact of advertising you create.