Adapting Business Education: An Introduction to Business Overview
Friday, February 3rd, 2023 | 12:00PM EST
Get a business curriculum that stays current with the industry’s latest trends! In this event, the Stukent team will introduce you to a robust suite of resources for your classroom, including the “Introduction to Business” courseware by Laura Muñoz and Rich Miller, and the Stukent Intro to Business Simulation.
The Intro to Business Bundle provides industry-leading materials for an immersive, hands-on experience, while you get to enjoy a hassle-free semester with Stukent!
Agenda
Welcome
Simulation highlights & demonstration
Student & professor testimonials
Author introduction
Courseware highlights & demonstration
Live Q&A
COURSEWARE
INTRODUCTION TO BUSINESS: BEST PRACTICES & EMERGING TRENDS
BY LAURA MUÑOZ & RICH MILLER
A curriculum that means business. “Introduction to Business” covers the essential business functions, including management, marketing, sales, supply chain, finance, and human resources. This comprehensive courseware serves as a launchpad for
students exploring career options in business and includes the skills, techniques, and strategies they need to thrive. Updated each year, this courseware comes packed with engaging resources, such as lesson plans, real-world assignments, auto-graded quizzes, lecture slide decks, and more.
SIMULATION
STUKENT'S INTRO TO BUSINESS
Mimic Intro to Business gives students experience with core business principles. In this innovative 16-round simulation, students will work in a rotational program at a fictitious bag company, Buhi Supply Co., where they will take on tasks in the human resources, supply chain, sales, marketing, and finance departments. With hands-on learning, Mimic Intro to Business helps students master the fundamentals of business and prepares them to succeed in their future careers!
About the Authors
Laura Muñoz, Ph.D
Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities. Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
Rich Miller, DBA
Rich Miller is an award-winning author and an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Before earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management. His research has been published in leading journals, such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article “Getting to the root of the problem: Using problem-solving and collective reflection to improve learning outcomes.” He has also received the Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas.