Laurence Minsky is a professor and the Director of Graduate Programs in the communication department at Columbia College Chicago. His bestselling books include "Global Brand Management;" "Audio Branding: Using Sound to Build Your Brand;" and "The Activation Imperative: How to Build Brands and Business by Inspiring Action;" among others. His articles have been published by the Harvard Business Review and other leading outlets. Laurence is a marketing consultant with client experience that includes AARP, McDonald’s, United States Postal Service, and many more.