Why Direct Mail Needs to Be Integrated into Your Digital Curriculum (and How to Do It)

Laurence Minsky

Slide Deck

Bio:

Laurence Minsky is a professor and the Director of Graduate Programs in the communication department at Columbia College Chicago. His bestselling books include "Global Brand Management;" "Audio Branding: Using Sound to Build Your Brand;" and "The Activation Imperative: How to Build Brands and Business by Inspiring Action;" among others. His articles have been published by the Harvard Business Review and other leading outlets. Laurence is a marketing consultant with client experience that includes AARP, McDonald’s, United States Postal Service, and many more.

Office Closure | Thanksgiving

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During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

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Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

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