Jerry Rackley is an assistant professor and assistant department head for the School of Marketing and International Business in the Spears School of Business, Oklahoma State University. His diverse marketing background includes 40 years of industry experience at some of the world’s largest companies and small start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools," and coauthor of the "Modern Marketing Principles" and "Services and Experience Marketing" courseware.
In this session, Jerry Rackley will cover the importance of establishing a classroom culture and provide actionable insights that can be implemented in your own course.