What’s Next? Preparing Your Students for the Future

Edward W. Russell

Slide Deck

Bio:

Ed Russell spent 25 years in the advertising business working for some of the largest and best-known firms in the world, including Saatchi & Saatchi, Leo Burnett, and J. Walter Thompson. He has worked on most every product category in nearly every market around the globe. After living and working around the world, Ed decided to pursue his true passion and joined the SI Newhouse School of Public Communication at Syracuse University in 2003, where he has been teaching for 19 years. He is the author of three books, two of which are courseware with Stukent.

Links

Few businesses change as fast as the advertising business. In 2021, the agency Mischief @ NoFixedAddress didn’t exist; by 2022, they were the Agency of the Year from Ad Age. None of us want to send our students into the modern world of advertising prepared for the 1990s, rather than 2025. In this session, we’ll discuss how to manage the Metaverse, ChatGPT, and changing agency models.

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.