What’s New in Social? How to Implement a Social Media Marketing Trend Exercise Using Facebook Live

Bio:

Dr. Alexa Fox is an assistant professor of marketing at The University of Akron (Ph.D., The University of Memphis). Her research interests include digital marketing, user-generated content, online privacy, and physiological measurement of cognition and emotion. Her work on visual user-generated social media content was selected as 2018 Outstanding Paper in Journal of Consumer Marketing. Alexa teaches social media marketing, digital marketing, and consumer behavior. Prior to academia, she worked in strategic and online marketing.