What We Know (and Don’t Know) About Digital Advertising Effectiveness

Jeff Larson

Slide Deck


Jeff Larson is coauthor of Stukent’s "Digital Marketing Essentials" courseware. He is an associate professor of marketing in the Marriott School of Business at Brigham Young University. His research has been published in the Journal of Marketing Research, the Journal of Consumer Psychology, and other top research outlets. Larson has been featured in the New York Times, the Wall Street Journal, NPR, Good Morning America, and CBS This Morning, among other national press outlets. He has five (!) children and no hobbies. (Did you see the five children part?)