What marketing educators need to know about voice search in 2019

Radhika Duggal 


Radhika Duggal is a marketing leader with extensive experience in highly regulated industries such as healthcare and financial services. Throughout her career, she has led the design and execution of innovative brand strategies to drive awareness and consideration through multi-channel marketing efforts as both a management consultant and an in-house marketing executive.Duggal’s core competencies include• Brand identity development including customer market research, brand positioning development, value proposition creation, and verbal and visual identity design• Multi-disciplinary marketing team leadership, including brand managers; agency professionals; and in-house PR, content, and analytics professionals across Fortune 100 companies and startups• Digital transformation, including digital marketing strategy, execution, operating model development, and capability building• P&L ownership focused on cost-effectively developing and executing strategic and tactical marketing plansDuggal earned an M.B.A. in marketing from Columbia Business School and a B.A. in marketing and international business from the Leonard N. Stern School of Business at New York University.