Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including personal branding and name, image, and likeness. Kuzmeski started the Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer. Additionally, Kuzmeski is the president of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a B.A. from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.