“What Do I Ask?” Teaching Core Components of Market Research Surveys

Bio:

Steven Stromp is the author of Stukent’s ‘Market Research Essentials’ and co-author of the forthcoming ‘Business Research Essentials’ text. He is the Executive Director of Market Intelligence and Strategy at Davenport University in Grand Rapids, Michigan. Steven is also an adjunct instructor for a variety of courses including marketing research, business research, strategic marketing and consumer behavior.