Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of "SEO Strategy & Skills," a college courseware published by Stukent. When Steve isn't leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life and embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve is building the Academy of Search. He also volunteers his time to help improve transparency and industry standards as an agency trainer.
As educators, we play a crucial role in shaping the future of the marketing industry by empowering the next generation of marketers with the skills and knowledge they need to succeed. In this session, we’ll discuss practical approaches to teaching SEO and digital marketing concepts that will allow your students to stay ahead of the curve and excited about inbound marketing.