Stacy Smollin Schwartz is an award-winning marketing professor at Rutgers Business School, where she leads a new online Master of Science degree program in digital marketing. As a learning and development consultant to the Interactive Advertising Bureau (IAB), she launched the first ANSI-accredited professional certification programs (American National Standards Institute) in the digital media industry. Stacy is a Webby Awards judge with the International Academy of Digital Arts and Sciences, and also serves as board vice president and marketing chairperson at Sharsheret. She earned an MBA from Harvard Business School and a BA with Highest Honors in Advertising from Penn State University.
Assignment 1. Digital Usage Audit