Dr. Richard C. Hanna (D.B.A., Boston University) is a senior lecturer of digital marketing and analytics in the marketing division at Babson College. His research interests include digital strategy, social media, email, storytelling and content planning, information transparency, promotions, and research methods. His research has appeared in a variety of scholarly journals, and he has also co-authored two books ("Email Marketing in a Digital World" and "Internet Marketing"). Dr. Hanna also consults for a variety of organizations in digital strategy, marketing research, and analytics. Prior to academia, Dr. Hanna worked as a marketing research consultant and in B2B sales.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.