To Smile or Not to Smile: Emojis — the New Frontier in Consumer Engagement Across Digital Platforms

Sajna Razi

Slide Deck


Sajna Razi is Clinical Assistant Professor, Department of Marketing at University of Illinois at Chicago. She has academic and professional work experience in the areas of digital business/marketing, program/product management and customer relations. She teaches social media marketing and business intelligence in marketing. Her research interests include digital marketing, consumer interactions with tech products and online innovations in marketing education.