The Missing Pieces of Marketing Management

Bio:

Terry Sullivan has 30 years of experience as an entrepreneur and corporate employee. As a marketing consultant and small business coach, Terry has worked with hundreds of businesses of all sizes over the course of his career. Terry has 12 years of experience as an Assistant Professor and Adjunct Professor at Webster University’s School of Business and School of Communications in St. Louis, Missouri. Over the years, he has taught and developed courses in a variety of subjects including Advertising Research, Analytics for Strategic Communications, and Digital Marketing, among others. Terry is the author of the upcoming Stukent release, “Marketing Management Today,” which will be published this summer. He is also the author of “Six To Fix: Six Strategic Areas of Marketing to Grow a More Valuable Small Business.”