Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the coauthor of Stukent's "SEO: Strategy & Skills" courseware. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life, culture, and diversity. He serves as an adjunct professor at UCSD and CSUF, is building the Academy of Search, and volunteers to help improve transparency and industry standards as an agency trainer.