Staying Current on a (Time) Budget: A Guide for the Busy

Jeff Larson

Slide Deck


Jeff Larson is a professor of marketing at Brigham Young University, where he has taught courses in marketing research and internet marketing since 2007. Jeff received a master’s degree in applied economics and a Ph.D. in marketing from the University of Pennsylvania, Wharton School of Business.


Let’s face it — staying fully up-to-date with all digital marketing trends is impossible. However, it is feasible to stay current on the most important trends with a minimal investment of time. In this session, we’ll discuss efficient trend tracking and keeping your course on your industry’s cutting edge in less time.