Community builder and strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current and future customers as well as fans.
Summary:
Social listening is imperative for brands. With breaking news and happy and angry customers poised to share their thoughts on a brand in seconds, you need to know what is being said about your brand, your industry, and your customers. It's more than just customer support, market research, and brand mentions. It's an opportunity to read your audience's mind. To learn, to improve, and to understand.
This session will break down the importance of social listening, provide a selection of tools to choose from, and give you a step by step process for implementing social listening into your current work