Secrets to Getting Students to Do Their Best Work

Dr. Scott Cowley


Dr. Scott Cowley is an associate professor of marketing at Western Michigan University, director of WMU's Digital Marketing and eCommerce program, and founder/advisor for Digital Marketing at WMU (the first digital marketing student organization in the country). Cowley has a track record of innovation, having created projects adopted by universities worldwide, published research to help schools modernize their digital marketing curricula, and coached multiple student teams to awards in international case competitions. Winner of the Marketing Management Association's Master Teacher competition in 2022 and the Haworth College of Business Teaching Award in 2020, he is also coauthor of Stukent’s “SEO: Strategy & Skills." He loves time with his family, pickleball, and biking.


In this session, you’ll learn how to stack the deck so that students do their very best work in your classes. From creative content that lands jobs to industry-quality client consulting and award-winning case competitions, you’ll learn about the principles and approaches that get great results (thanks to plenty of trial-and-error).