Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More

Karen Freberg

Slide Deck


Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg has written several books including “Social media for strategic communications: Creative strategies and research based applications”, “Discovering Public Relations” and an upcoming Stukent release, “Personal Branding”.