Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville. Freberg is also an adjust lead instructor for the Integrated Marketing Communications Graduate Online Program at West Virginia University.. Freberg is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Facebook, Adobe, Brown-Forman, HubSpot, Chipotle, Firestorm Solutions, Hootsuite, The Breeders’ Cup, IMC Agency, DHS, CDC, and General Motors. In addition, Freberg is an award-winning author and has written several books including The Roadmap in Teaching Social Media (Amazon, self-published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins), and Social media for strategic communications: Creative strategies and research-based applications (with SAGE which was named 2020 NCA Public Relations Division’s Outstanding Textbook Award Winner). She’s published a new public relations principles book titled Discovering Public Relations: Creative innovations through evidence-based practices (with SAGE).