Cara Hawkins-Jedlicka has more than a decade’s worth of experience as a content producer and strategic communicator specializing in digital advertising strategy, with an emphasis in social media and online communities. Throughout her career, Hawkins-Jedlicka has developed and paired social media strategies to broader marketing campaigns and used social media to identify and connect diverse publics as well as to promote organizational brands. She teaches courses in which students learn about personal branding, writing for public relations, digital marketing campaigns, brand and consumer insights, employee communications, and advertising. Her research examines the intersection of brand, women’s sport communication and influencer culture. Her most recent publication examines women athletes’ brand images in the NIL Era