Ryan Russell is a lecturer in marketing at the University of Tennessee Chattanooga. He is an eleven- year veteran of social media and digital marketing, with a BBA in Marketing from The University of Georgia and a MS in Digital marketing from East Tennessee State University. He has extensive experience crafting powerful digital strategies, growing active online communities, and generating engaging, consistent digital advertising. With both agency and brand experience, Ryan has guided B2B and B2C brands through all stages of development. He is the CEO of Lift Media Group, a marketing and consulting agency with a focus on ROI-driven strategy and execution for clients around the world. Ryan is the proud husband of Sarah, father of Emily and Andrew. He has the best dog ever, Jack.