Keeping Your Course Relevant: Lessons from 15 Years of Marketing Evolution

Bio:

Wendy B. Gratereaux instructs and certifies undergraduate and graduate students in Marketing Management/Strategy, Social Media, and Digital Marketing. Her work and curriculum integrate cutting-edge marketing strategies with established business principles. Students attribute her courses to starting careers at Google, Facebook, EY, Semrush, Disney, Kellogg, Accenture, Oracle, IBM, Tesla, Amazon, and other top organizations. Some of her projects and work experience span start-ups to enterprising giants Google, Indeed, and YUM! Brands, and Deloitte. Wendy is the UTSA AMA Faculty Advisor and contributes to community organizations like the YMCA and Autism Speaks.