Michelle Charello, author of the "Essentials of Social Media Marketing" courseware, currently serves as vice president of marketing at an innovative Energy-as-a-Service organization. In this capacity, Michelle is responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations. Prior to this role, Michelle spent over a decade in various global and North American marketing and communication roles for a Fortune 500 company, where she was known as a marketing expert, strategic thinker, and self-starter. Her professional highlights include holding a leadership role in an integrated marketing transformation, growing the social media followers of a CEO in the global top 60 by more than 260,000 followers, and managing an international online education program with 800,000 users. Michelle taught digital marketing at Bryant University as an adjunct faculty member and holds an MBA from Texas A&M University and a B.S. from Bryant University.
Join us for an exciting session exploring the cutting-edge intersection of social media marketing, artificial intelligence (AI), and augmented reality (AR). In this session, Michelle Charello, author of “Essentials of Social Media Marketing,” will dive into how leading social media platforms and brands are leveraging AI and AR to create immersive and personalized marketing experiences. Discover how students can harness the power of AI as social media marketers to drive engagement and deliver exceptional results for brands. Furthermore, this session will explore how professors in the marketing field can integrate these revolutionary technologies into their classrooms to equip students with the skills necessary to thrive in the digital landscape. This session will empower you with actionable insights to stay ahead in the dynamic world of social media marketing.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.