Atefeh is is an associate professor of marketing at the University of Evansville. She teaches digital marketing, marketing research, and consumer behavior. Her research interests include social psychology of consumer behavior, technology and decision making, and service dominant logic (focusing on co-learning and co-creation). Her work has been published in the Journal of Consumer Psychology, European Journal of Marketing, Psychology & Marketing, Journal of Marketing Management, and many others. She is the recipient of several awards, including The National Society of Leadership and Success Excellence in Teaching Award in 2018.