Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies. In addition, Kyle has taught digital marketing & ecommerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field, and is currently authoring the upcoming e-commerce book and courseware for Stukent!
The pandemic tripled the e-commerce industry’s website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.