Human-centered Design for User Experience(UX)

Kristen Schiele

Slide Deck


Kristen Schiele received her Ph.D. in marketing from the University of California, Irvine, and serves on the Board of Directors for the Marketing Educators’ Association. She is an associate professor of clinical marketing in the Marshall School of Business at the University of Southern California. Kristen received the 2022-2023 Fulbright Scholar Award to teach and conduct research in Lisbon, Portugal. Her primary areas of research include design thinking, digital marketing, and innovations in marketing education. Kristen's work has been published in such journals as Business Horizons, Consumption Markets & Culture, and Journal of Marketing Theory and Practice. Kristen is also co-author of the "Mobile Marketing Essentials" courseware from Stukent.