How to Teach Students the Impact of Customer Personas

Brandon Chicotsky

Slide Deck


Prior to joining the faculty at the TCU Neeley School of Business, Dr. Chicotsky served on the business faculty at Johns Hopkins University and subsequently as a Clinical Assistant Professor of Integrated Marketing at New York University. He earned his Doctorate in Communication and Information Sciences from The University of Alabama, Master’s in Management from New York University, and Bachelor of Arts from The University of Texas at Austin. Outside of consulting and deal-flow, Dr. Chicotsky leads a service endeavor for academia with a data engine offering an automated extraction and aggregation system that indexes disparate university policies into an organized and searchable archive (public-facing site coming soon).