How to Teach Search Engine Marketing and Social Media Campaigns Using a 7-step Program

Dr. Kai-Yu Wang

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Dr. Kai-Yu Wang is a professor of marketing and the chair of the marketing, international business, and strategy department at Goodman School of Business, Brock University. His research interests include internet and social media marketing, consumer psychology, marketing communication, and service marketing. He has actively integrated experiential education into all the courses he teaches. His students have completed projects with more than 70 local organizations.


SEM/SMM project checklist