How to Teach Paid Search Ads In Four Easy Steps

Bio:

Jeff Larson, Ph.D. is associate professor of marketing at the Marriott School of Business at Brigham Young University where he teaches courses on digital marketing and analytics. He is coauthor of Stukent’s top-selling digital marketing textbook, “Digital Marketing Essentials.” Larson completed his Ph.D. in marketing at the Wharton School of Business and conducts research on contextual influences in consumer decision making.