How to Teach Paid Search Ads In Four Easy Steps

Jeff Larson

Slide Deck


Jeff Larson, Ph.D. is associate professor of marketing at the Marriott School of Business at Brigham Young University where he teaches courses on digital marketing and analytics. He is coauthor of Stukent’s top-selling digital marketing textbook, “Digital Marketing Essentials.” Larson completed his Ph.D. in marketing at the Wharton School of Business and conducts research on contextual influences in consumer decision making.


Download: Student Template for Ads


Digital Marketing Essentials Textbook