How to Teach Paid Search Ads In Four Easy Steps

Jeff Larson

Slide Deck

Bio:

Jeff Larson, Ph.D. is associate professor of marketing at the Marriott School of Business at Brigham Young University where he teaches courses on digital marketing and analytics. He is coauthor of Stukent’s top-selling digital marketing textbook, “Digital Marketing Essentials.” Larson completed his Ph.D. in marketing at the Wharton School of Business and conducts research on contextual influences in consumer decision making.

Links

Download: Student Template for Ads

 

Digital Marketing Essentials Textbook 

 

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.