How to Teach Influencer Marketing and Create Engaging Projects for Students

Amanda Russell

Slide Deck


Amanda Russell is a fitness icon, entrepreneur, and author. She is also a professor of marketing at the University of Texas at Austin. Amanda designed and co-created UCLA’s influencer marketing course, the world’s first fully accredited program in influencer marketing. She is now instituting it in universities across the globe. Her highly-anticipated book, “The Influencer Code,” will be published in March of 2020.


Mimic Social – Influencer