A lifelong learner and independent traveler, Mary Beth is a Professor of Marketing at National University. She leads all marketing faculty and MS in Marketing. Her area of research is Mobile Marketing, author of the Stukent textbook, now creating the 9th edition. She has been in digital marketing since 1993, and a leader in Hispanic Marketing. She is the founder of Sun Marketing, an agency that focuses on measuring results. Her podcast is "Dr Mary Travelbest Guide," found on all platforms.
Case studies are a crucial tool for teaching and becoming a sought-after resource. Mary Beth McCabe goes over her experience with using case studies as well as a step-by-step guide to writing your own. She goes over current examples and her own process that she goes through when adding case studies to the 9th edition of Mobile Marketing Essentials. The value students get from case studies is to use relevant examples and being able to make it your own and walk away with your own understanding.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.