How to Pair Students with Real Clients in Social Media Courses

Karen Sutherland

Slide Deck


Dr. Karen Sutherland is an award-winning social media and public relations educator, researcher, and consultant at the University of the Sunshine Coast (USC) in Queensland, Australia. Karen has more than 20 years of industry experience in marketing, public relations, and communication roles. She previously worked for ABCTV, Fremantle Media, and Monash University. She currently coordinates USC’s Bachelor of Communication (social media). Karen connects social media students to business owners from the Sunshine Coast community who seek social media support, and delivers social media workshops and coaching sessions to clients in Australia and overseas. Her first coauthored book, “Public Relations and Strategic Communication” was released in 2019, and she is currently writing a book called “Strategic Social Media Management: Marketing, Advertising and PR.”


It’s a win-win: Pairing students with real clients in social media courses

Follow Karen on her socials:

Tik Tok