How to Make Your Students Care

Lydia Chen Shah

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Lydia Chen Shah is a marketing professor at California State Polytechnic University, Pomona, where she teaches multiple courses including digital marketing, consumer behavior, social innovation, entrepreneurship, and international marketing. She is part of Western Region Campus Compact’s inaugural 2019–2020 Engaged Scholars Initiative, a cohort of community engagement professionals advancing models of institutional change and collaborative action addressing societal issues. Lydia is a leader in strategy, integrated marketing, and brand and product management. In addition to her dedication to education, she is a consultant with over 20 years of industry experience from startups to Fortune 500 organizations.


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